On your feet: homeless veterans packaging project

Personal academic project | september 2015 - october 2015

 

This project is built to assist in the short-term and long term health of Seattle's homeless veteran community. Estimated numbers of homeless veterans nationally are between 50,000 to 100,000 on a single night. This project aims to assist in the heath of this part of the homeless community while they are on the streets by distributing a product to help them against the elements, but also offer the opportunity to assist them long term through a call to action built within the product distributed. Ultimately, the goal of this project is to reduce or eliminate the number of homeless veterans on the streets per night.

My target audience within the homeless community is veterans. This demographic consists mostly of men (92%), and contains a large percentage of people who are either physically disabled, mentally ill, or both. This demographic is also unique because veterans have a lot of benefits through the local and national government that are often not known about and not taken advantage of by homeless veterans.

The result of this goal is this: small, compact packages of waterproof socks, gloves and a hat, with a luggage strap color-coded to the size of the items, plus a set of dog tags attached to the luggage strap with information about veteran benefits they could be receiving. The packages come in small, medium and large, and each item has a small tag sewn on the inside with the same information about veteran benefits.

 
Single package - size medium

Single package - size medium

Single package - back of label

Single package - back of label

Tag sewn on inside of products

Tag sewn on inside of products

Dog tags with stamped information

Dog tags with stamped information