#12Daysofpayday | Holiday 2023 social Campaign
sr. design manager, creative direction, content management
#12DaysofPayday is EarnIn’s 2023 holiday social campaign I developed alongside a talented team of brand strategists, designers and content writers. This campaign drove a 79% increase in giveaway engagement for our brand, and netted EarnIn roughly 13,000 followers over the course of a month.
Campaign included: influencers and influencer management, UGC creators, physical merch and swag boxes, giveaway logistics and legal management, cash giveaways and more. I was primarily responsible for driving the creative direction of the campaign, conducting some hands-on design, as well as producing most of its video content and the print media for the campaign.
Contact me to learn more about the full development details of this campaign.
