OU_mock-appstore.jpeg

OfferUp 2020 App Redesign & GTM

 OFFERUP 2020 APP REDESIGN & GTM

PROJECT ROLE: Lead visual designer / UI designER


NOVEMBER 2019 – SEPTEMBER 2020

OfferUp launched their brand new app in the fall of 2020, with brand new UI and improved browsing functionality. I was tasked with leading the visual design of the new app. This included app iconography, colors, illustrations, and any other visual components of the in-app experience.

Then, once the redesign was complete, I worked with the marketing team to create beautiful graphics and animated videos to showcase the newly redesigned app.

This redesign also earned us a feature placement on the Apple App Store in spring of 2021. Please see my illustration system project in my portfolio for the illustration-specific work on this project.

OfferUp’s old home screen app UI

OfferUp’s old home screen app UI


New app colors

 

OfferUp Dark Mode

Screen Shot 2020-05-04 at 3.54.18 PM.png
 

App Iconography


Launch Emails

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oct_morpho-launch_new-feature-set-email_PROOF_06.png
 

IN-APP MODALS

oct_morpho-launch_new-feature-set_MODAL_03.png
oct_morpho-launch_new-feature-set-modal_PROOF_04.png
 

SOCIAL MEDIA

Facebook-mobile.png
Facebook-desktop.png
 
Twitter-mobile.png
Twitter-desktop_.png
 

GIFS FOR SOCIAL MEDIA & BLOG

pro-seller-gif.gif
filter-location_new.gif
categories.gif
dark-mode_new-home.gif